Thursday, May 30, 2013
It sounds both unprecedented and uneasy when you think about how appointment settingis affected by new management. This is not just about targeting old prospect companies that suddenly had a few promotions underway. It also means conducting your appointment setting campaigns when you have made some changes to your own cleaning company’s hierarchy! Worse still, what if you end up with both at the same time?
Tuesday, May 7, 2013
People value software leads so much these days that they lose sight of what it means to target and qualify them. Their lead generation campaigns just churn and churn with hardly anything remotely resembling qualification standards. You should not forget that your prospects simply respond in a two-way interaction. You should not just measure your efforts to attract but also measure the quality of the responses you are getting.